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When you run a business, you want to save costs and improve return on investment. And, as businesses use dozens of apps today, it makes sense to save on app subscriptions.
One way to do that is to invest in white label software.
These tools allow you to put your name and logo design on them and appear more professional to your clients and customers. You save the cost, get professional tools at a fraction of a custom solution, and impress your end users and customers.
What’s not to like?
We’ll show you some of the best white label tools you can use today, whether you run an agency or a small business.
White label software is a tool that allows its customers to remove all company branding and sell it or lease it to their users. That way, businesses don’t have to build software of their own for a specific use case. Instead, they can purchase white label SaaS tools
There are many white label SaaS tools out there that put a huge focus on this part of their offer. As it turns out, there are many benefits to white labeling.
First, the cost. For example, if you want to use a reporting tool, you can build your own and spend hundreds of thousands of dollars on development costs. You can also grab an existing reporting tool on the market, pay for it, and have its logo displayed on your reports. Or simply use a white label tool for a fraction of the cost and add your own company logo to your reports.
Two, the reputation. With a white label tool, the client or customer has the impression that the end product is yours. This makes you appear as a reputable player in the market, someone who can afford a top-notch tool or build it on their own.
Third, faster time to market. If you’re building a new product, a white label tool can help you ship it much more quickly. You’re grabbing a product off the shelf as opposed to developing it in house, which would take months of development time and a lot of resources.
Last but not least, there is no need for extra people on board. You don’t have to hire an extra app developer or two just to add a new functionality to your app.
Whether you have a SaaS tool, a mobile app, or run an agency offering marketing services, there is a white label solution for your needs below. Keep on reading to learn more.
Dashboards are an incredibly useful feature for SaaS apps. They give users control of their information and help them discover the value of an app faster. For the SaaS company, dashboards lead to better customer lifetime value, higher retention and expansion revenue, and more.
Luzmo is a white label embedded analytics tool that allows anyone to build an embedded dashboard in hours – not weeks or months. From proptech, fintech, martech, and any other type of industry, we’ve helped SaaS companies create white label analytics tools.
Pricing: starts at $995 per month, but you can grab your trial completely free.
Looking for even more customization and control? Luzmo Flex, our new software development kit (SDK), offers developers the flexibility to build data visualizations from scratch. With Flex, you can easily integrate Luzmo into your existing applications, creating a truly white-label experience tailored to specific needs of your business or clients.
Marketing agencies have a heavy workload, and a major part of it is the reporting on marketing campaigns. They need to send out reports on a weekly or monthly basis to never miss a beat. And while free solutions like Looker Studio do work, they are not exactly user-friendly.
Whatagraph has a range of white label reports, for social media management, SEO forecasting, PPC, and many other use cases. Digital marketing agencies love Whatagraph because the white labeling is really easy to use, much like their drag and drop dashboard and the large variety of templates.
Pricing: starts at $249 per month.
Do you already have an app but want to provide even more value from it to your users? Want to increase customer lifetime value and stickiness and reduce churn? Userpilot is a great all-in-one tool for product managers who want to do just that.
Within Userpilot, you can create product onboarding flows, in-app engagement tooltips and notifications, as well as measure the key product analytics around your app. Userpilot lets you do that with a simple API connection, so you don’t have to build this massive engine with your in-house developers.
Pricing: starts at $249 per month.
Brevo, formerly known as Sendinblue, is one of the leaders in the email service provider market. While Sendinblue was focused primarily on email, Brevo is a comprehensive sales and marketing automation platform with CRM, chatbot, and SMS applications.
However, you can still get their white label services in the email department. You can add your custom domain, logo, colors, log-in, and log-out page, and much more. Essentially, you can do a full rebrand of Brevo and offer it as email marketing software to your customers.
Pricing: A free plan is available, but to remove Brevo's branding from your white label campaigns, you need to pay $12/mo in addition to $9 of the started plan.
Mention is a social media monitoring tool that lets their customers track their favorite terms across the web and social media.
For example, every time someone mentions the term “SaaS” or your brand name, you can get notified in your Mention dashboard or email.
Marketing agencies use this tool for social media monitoring for their clients.
With the white label offer, agencies and business owners can create social media monitoring reports that are fully customized. No Mention branding, just an immersive experience for the end-user who wants great reputation management results.
Pricing: starts at $49 per month.
If you want to incorporate payments, taxes, subscriptions, and more into your SaaS product, you can go two routes. Build your own solutions and spend thousands of dollars or just use Paddle. This tool manages everything: collecting payments, taking care of taxes, managing failed payments, retaining customers, and more.
You can use Paddle to build your own payment system, or if you do web development, you can grab their white label offer and resell their solution to your customers. With 4,000 existing customers, you know Paddle is a great product worth being resold.
Pricing: starts at 5% + $0.50 per transaction.
Softr is a versatile platform designed for creating white-label client portals and internal tools without the need for coding. It enables businesses to quickly build customized solutions that cater to their specific needs, allowing for smooth client interactions and efficient internal processes.
With its user-friendly interface, users can easily design and launch portals that reflect their brand identity, ensuring a professional look and feel. Softr’s integration capabilities allow for smooth connectivity with various data sources, making it ideal for managing client relationships and streamlining workflows.
Pricing: Has a free plan, paid starts at $49/mo
Booking appointments is a major drain of time in any industry, but, fortunately, Bookafy helps facilitate this process. With this tool, your reps can book appointments in real time, with scheduling, reminders, payments, video conferencing, and much more. You can use it to offer new appointments straight into your website.
Or even better, you can use the white label feature and resell Bookafy with new websites you build. You can adjust the branding to match the website, blending the product seamlessly into new websites. Or simply sell Bookafy as a standalone solution to other businesses for a profit.
If you need just a PDF, there are many white label SaaS tools such as interactive PDF makers, design tools, and brochure creators out there that put a huge focus on this part of their offer.
Pricing: starts at $9 per user per month.
If you want to build a website but don’t have the technical chops for it, Simvoly should be one of your first choices. With a wide array of customization options, it allows just about anyone to build a website from scratch. Do lead generation, create a funnel for a product, or simply build a beautiful landing page with this tool.
Their white label website builder allows agencies and businesses to resell Simvoly to others. If you do software development and want to resell a website builder to clients who don’t want to hire you, this is an excellent choice to make an extra income. In terms of lead generation software, this is one of the top ones to get.
Pricing: starts at $59 per month.
SEO is one of the most popular marketing services for agencies, and SERanking is a top-notch software product for search engine optimization professionals. You can use SERanking to do website audits, keyword research, competitive analysis, monitor backlinks, and other activities related to your marketing strategy.
SE Ranking is a robust software designed for agency and in-house professionals, offering solutions for a wide range of SEO tasks. These include rank tracking, website audits, competitor research, backlink monitoring, a keyword analysis tool, and more. The software’s feature set is constantly expanding, with one of the newest additions being the AI Overviews Tracker—one of the first of its kind on the market.
With SE Ranking, agencies can generate white-label SEO reports and choose to send them automatically via their corporate email or manually when needed. The platform offers full customization of the reports’ content, letting you include only relevant data sections. You can also tailor the platform itself to align with your brand identity by configuring a custom domain, setting up brand logo/colors/design, and offering your clients custom access (read-only seats for specific SEO tools).
Pricing: starts at $65 per month.
Brosix is the leading team communication platform, providing businesses and organizations with a secure and reliable way to collaborate and share information. Brosix' advanced features and easy-to-use interface make it easy for teams to stay connected and collaborate from anywhere in the world.
Brosix was designed with a range of chat options. You can either create a group chat with other team members or chat privately. Screen-sharing and unlimited file transfers are other of the great features Brosix provides. It allows collaboration on projects in real time.You can also sync with your other devices and its cloud storage allows you access to your files from anywhere.
As a communication app for teams, Brosix is a secure instant messenger for business which allows you to stay connected with your team.
Pricing: Free plan for small teams getting started. Business plans start at $5 per user per month.
WeWeb is a no-code front-end builder that enables rapid development of white-labeled web applications, delivering results up to 10x faster. Whether you're building MVP prototypes, client portals, AI applications, internal dashboards, or more, WeWeb offers an intuitive drag-and-drop interface that allows you to customize applications in line with your brand and design guidelines. With reusable components, no-code workflows, native integrations, and code export capabilities, it is perfect for creating both simple and complex web solutions without coding. You can easily connect to various data sources, including no-code backends like Xano, Supabase, Airtable, Smartsuite, as well as APIs and SQL databases.
Pricing: Has a free plan, paid starts at $39/mo
When you help restaurants build a digital presence, it’s not just about posting a menu online. It’s about delivering a seamless, branded experience that keeps customers coming back. CloudWaitress is a white-label online ordering solution designed to do exactly that.
With CloudWaitress, you can resell a fully customizable online ordering platform that fits your client’s needs – whether running an agency, offering web development services, or simply looking to build your marketplace like FoodPanda or UberEats. It’s a scalable solution that allows you to maintain full control over your branding and pricing.
CloudWaitress also offers integration with receipt printers, online payment processors, order aggregation, and Uber Direct for even more delivery options. These features create additional revenue opportunities, allowing you to offer complete service to restaurant owners.
Pricing: starts at $20 per store, per month.
Managing clients, projects, payments and files is a major headache for most service businesses. Luckily, Service Provider Pro has a solution that specifically targets agencies and anyone else selling services these days. Make it easy for clients to subscribe to your plans or buy one-time services with order forms. Give them access to a client portal where they can download invoices, get an overview of their orders, and stay in touch with you.
Thanks to its white-label capabilities, you can make SPP look like your very own software. Plus, advanced features such as the template editor and API allow you to include your favorite tools in the client portal software.
Pricing: starts at $129 per month.
WebWave is an all-in-one white label software solution that empowers agencies and freelancers to create custom websites under their own branding. It's one of those white label SaaS products that delivers exactly what it promises.
Build SEO-optimized websites using customizable templates, publish on your subdomain for free, and resell hosting with full pricing control. With intuitive features like a white label CMS, real-time client feedback, API integrations, a variety of fonts to choose from, and advanced web design and SEO tools, WebWave helps you manage all design projects from one dashboard.
Pricing: Start for free, or upgrade to the Agency Account for $30/month to unlock additional white label services and discounts.
Teamwork is a comprehensive white label SaaS platform designed to streamline project management for businesses that work with clients, such as agencies, startup SaaS solutions, consulting services, and IT providers.
Teamwork allows you to manage every aspect of your client projects from start to finish with customizable branding, resource management, and time tracking.
Optimize workflows, improve collaboration, and track progress with real-time insights, all while maintaining a professional look with your brand identity.
Teamwork integrates with key marketing tools, CRM systems, customer support solutions or email marketing software, giving you a single marketing platform to run your business.
Pricing: Cost-effective plans start at $13.99 per user/month, with options to scale up as your business grows.
Whether you want to tap into new markets, provide custom solutions to your existing customers, improve segmentation efforts, save money on development or marketing tools, or ship products more quickly – a private label SaaS platform can help.
And if you want to show your end users key metrics about your app and convince them that you’re solving their problems even more quickly - simply add a dashboard to your tool. With Luzmo, you can create a white label embedded analytics dashboard in hours, delighting your customers and boosting your revenue.
Experience the power of Luzmo. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
