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Standard charts are like fast food. They’re easy, quick, and do the job. But when you’re building an actual product—one that users depend on—sometimes a plain old bar chart just doesn’t cut it.
That’s where custom charts come in. The ones that actually reflect the structure of your data, not just cram it into the nearest available box. With Luzmo’s new custom charting capabilities, you can finally build the visuals your product actually needs—without sinking into a month-long dev spiral.
Let’s take a look at where standard charts start to crack, and where custom ones shine.
Best for: events, real estate, smart building dashboards
Imagine you're managing a massive conference venue. You want attendees to find food, toilets, talks, and networking areas. But you also need to monitor crowd flow, check occupancy levels, and guide people in real time. Try doing that with a bar chart.
Custom floor plan visualizations combine spatial layouts with real-time data. You can place markers on each room or booth, color-code them by occupancy or activity level, and even toggle categories to display only food vendors or accessible facilities. With Luzmo, you can build this in a single, dynamic view—without rebuilding your UI from scratch.
Best for: dev teams, agile operations, complex project planning
Standard timelines only go so far. For product or engineering teams juggling tasks across squads, what you really need is a visual that shows overlapping work, percent completion, and shifting deadlines—ideally in one place.
A custom Gantt chart lets you layer different work types (like bug fixes, features, and chores), show progress inline, and color-code items for clarity. With dynamic tooltips and zoomable timelines, product managers can immediately spot bottlenecks or workload overloads. And because it’s interactive, it doesn’t just display progress—it helps drive decisions.
Best for: media orgs, political dashboards, internal stakeholder voting
When displaying vote distributions or group representation, accuracy isn't just numerical—it's visual. Parliament-style seating charts mimic the real-world layout users already recognize, which makes the data instantly relatable.
For example, a media dashboard tracking EU Parliament projections can color-code party alliances, highlight seat gains/losses, and show coalitions forming in real time. With interactivity layered in, viewers can drill into region-level performance or simulate what-if scenarios. These kinds of charts just don’t work as stacked bars or donut segments.
Best for: logistics, telco, energy, platform usage flows
Let’s say you’re analyzing how customers move through your platform—or how electricity flows across a regional grid. It’s not enough to show totals. You need to show movement—what flows from where to where.
Custom chord and Sankey diagrams let you map those flows visually. Chord charts can show how different customer segments use features across departments. Sankeys are great for showing drop-offs in a signup funnel, or energy distribution across nodes. Standard charts can’t handle this complexity, but custom visuals let you untangle the noise and make sense of movement.
Best for: marketing analytics, product engagement, behavior over time
Some behavior isn’t linear—it repeats. Think seasonality in ecommerce, user engagement across weeks, or energy usage during different times of day. But if you use a straight line chart, you flatten the cycle and miss the pattern.
Spiral or radial charts reshape time-based data into something that highlights repetition and anomalies. For example, a spiral chart can show how user activity spikes during weekends or dips after holidays—week over week. These visuals make patterns visible without needing long explanations. Great for when your goal is “a-ha” moments at a glance.
Best for: leaderboards, gamified dashboards, tiered tracking
Let’s say you're building a fitness app, or a sales rep dashboard. You want to show how users or team members are performing—not just their score, but how it stacks up in a tiered system.
A radial bar chart lets you layer multiple metrics per individual. You can show progress across time, comparison with others, or performance against a goal—all in a compact, circular layout that’s far more engaging than a basic horizontal bar. This layout is also ideal for mobile-first dashboards where space is tight.
Best for: finance, ops, SaaS, RevOps dashboards
Traditional tables are dense, dull, and easy to misread. But what if you could turn your P&L sheet into a visual tool?
Custom table-based visuals let you combine raw numbers with conditional formatting, inline bar charts, or sparkline trends—so you can highlight overperforming categories or spot red flags fast. Finance teams stay in their comfort zone (tables), but product teams get visual context to make smarter calls. Luzmo makes these hybrids possible with data slots, flexible grid layouts, and embedded charting.
Best for: ML dashboards, explainable AI, data science platforms
When your product includes AI or machine learning, you don’t just want to show the result—you need to show how the result was reached. That’s where custom model visualization helps.
You might want to create a decision tree that shows which input features led to a prediction. Or map a neural network’s attention scores across layers. Or show how sentiment shifts over a time series. These aren’t standard chart types—but with Luzmo's custom chart SDK, they become buildable, interactive, and embeddable.
If you’ve ever said:
“We can’t show that in a chart…”
You probably need a custom one.
And now, thanks to Luzmo, you don’t need to reinvent the front end to build it. Whether it's a spatial map, a spiral timeline, or something completely new, Luzmo’s custom chart builder lets you create exactly what you need—and plug it straight into your product.
👉 Want to create your own custom chart?
Book a walkthrough with our team, or head into the editor to try it yourself.
No boilerplate. No dev rabbit holes. Just custom charts, made useful.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
