5 Ways to Impress Your Enterprise Customers with Analytics

Enterprise customers have complex requirements and high expectations, especially regarding analytics. To impress and retain these high-value clients, SaaS companies must deliver insights that aren't just accurate – they must also be actionable, timely, and uniquely tailored.

Here's how Luzmo empowers SaaS platforms to exceed enterprise expectations, backed by real-world success stories.

1. Respond Rapidly to Specific Analytical Needs

Enterprise clients often come with unique analytical requirements. Meeting these demands swiftly can make or break a partnership. Intent Technologies faced exactly this scenario when one of their most strategic clients urgently needed a tailored analytics solution.

Thanks to Luzmo, Intent delivered a complex, customized Proof of Concept within hours – something that traditionally would have taken weeks. Alexis Lesage, CTO at Intent Technologies, explained:

“During the validation track, we created and embedded dashboards for one of our most strategic clients as a pilot project. If this failed, it would have been a failure for both of us. But thanks to our close collaboration with Luzmo, it was a huge success.”

The capability to quickly prototype and provide customized analytics for clients reduces time and helps secure valuable opportunities.

2. Build Next-Generation Solutions That Set You Apart

Enterprise customers crave innovation, especially when analytics can redefine how they visualize and interact with data. Apogea, a consultancy in the construction industry, took embedded analytics to an extraordinary level by integrating Luzmo dashboards with interactive 3D building models.

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Through Luzmo, Apogea's clients can filter construction data visually, causing the 3D models to update instantly. Jesús Valderrama, Executive Director at Apogea Consulting, described the transformative impact:

“By using Luzmo, we can bring all the data from BIM models, CRM, or ERP together visually. For our client Kronos, this tool significantly enhanced their sales process by allowing real-time filtering and interaction directly on 3D models.”

Such a groundbreaking integration gives Apogea a competitive edge in an industry hungry for innovative, visual data-driven tools.

3. Drive Customer Loyalty with Deep, Actionable Insights

Enterprise organizations measure value by impact, especially regarding internal communications. Speakap, an HR communications platform, leveraged Luzmo to deliver powerful insights into internal engagement and team collaboration.

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Through embedding Luzmo-powered analytics into their 'Compass' module, Speakap enabled enterprise clients, such as a customer with 20,000 employees, to deeply understand internal dynamics:

“Our enterprise customers really loved it. For the first time, an organization of 20,000 employees was able to see clearly what was happening internally. That was a huge eye-opener and significantly improved customer loyalty,” said Jan Sparnaaij, Product Owner at Speakap.

The clarity of these insights directly translated into higher retention, as customers became more reliant on Speakap to manage employee engagement effectively.

4. Increase Revenue through Premium Analytical Features

Analytics aren't just insightful – they're profitable. Strobbo, an HR software provider, monetized analytics as a premium add-on. With Luzmo embedded analytics, they significantly boosted their revenue streams. About 40% of their larger enterprise customers opted into their analytics add-on, emphasizing the critical role analytics played in daily operations.

Nick Geys, Co-founder of Strobbo, remarked:

“Analytics is essential for our platform. Luzmo allowed us to offer a comprehensive analytics suite as an add-on, clearly differentiating us from competitors who only offer basic reporting. Our customers interact with these analytics multiple times a day, reinforcing its value.”

The result? Boosted revenue and solidified Strobbo’s enterprise market position.

5. Transform Data into Immediate Actions

Enterprise clients expect more than just static reports—they want actionable insights integrated directly into their workflows. Selligent Marketing Cloud (now part of Marigold), a marketing automation powerhouse with clients like Visa, T-Mobile, and BMW, took advantage of Luzmo to create dashboards that could directly trigger marketing actions.

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Cedric Spaas, Consumer Intelligence Manager at Selligent, highlighted how this solution positioned them uniquely:

“Wouldn’t it be great if you could drill down into your marketing dashboard, and immediately create targeted segments based on your insights? With Luzmo, we made this possible. It sets us apart from our competitors in marketing automation, offering true data-driven actionability.”

This integration of analytics with action provides clients the efficiency and responsiveness they need.

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Through addressing these five critical areas, Luzmo enables SaaS providers to impress enterprise clients with analytics that are timely, innovative, loyalty-driving, profitable, and actionable. No matter if it's rapid prototyping, visual innovation, deeper insights, revenue-enhancing analytics, or actionable dashboards, Luzmo helps SaaS companies meet and surpass enterprise expectations.

Curious what we can do for your business? Get in touch with us.

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