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You may have heard that Looker has decided to hike up their prices.
Take a deep breath before panicking about your analytics budget or calculating how many office coffees you'll need to cut back on.
Looker was the BI tool that promised to change your data game. It offered solid features at a price that, while steep, was justifiable.
But now, with prices jumping from a modest $35,000 a year to a staggering $60,000 per year, many businesses are looking at alternatives.
Add in the extra costs:
Suddenly, you end up paying much more than you initially intended to.
There is even more to it. Their proprietary language, LookML, can take considerable time to learn and master.
It requires specialized training – meaning more time and money spent getting your team up to speed.
Embedding dashboards into your own applications?
Be prepared for a less-than-seamless experience with iframes that offer limited customization and can slow down your app's performance.
Your users might need lots of patience waiting for dashboards to load, and customizing the look and feel to match your brand can feel like trying to fit a square peg into a round hole. On top of that, slow load times will cause frustration with your users.
All these challenges might have you wondering: Is Looker worth it?
High costs, technical limitations, and a frustrating user experience can hinder your business growth and leave your team searching for workarounds.
Here's where things get interesting. Looker's price hike is less of a setback and more of an eye-opener. It's the perfect excuse to take a step back and reevaluate your analytics strategy. Maybe it's time to ask: Is Looker truly meeting your business needs, or is incurring costs only?
High costs are just the tip of the iceberg. Looker's steep learning curve, courtesy of its proprietary LookML language, can leave your team tangled in technicalities instead of focusing on insights. Limited customization and slow performance can frustrate users and hinder adoption across your organization.
With all these limitations, it's essential to question whether the hefty price tag aligns with the value you're receiving.
Are you investing in a business intelligence tool that propels your business forward, or are you pouring resources into a solution that hinders rather than helps?
Looking beyond the Looker platform opens the door to analytics solutions that offer similar or superior capabilities at a fraction of the cost. Imagine reallocating those funds to other critical areas, like marketing initiatives, talent acquisition, or product development.
Modern analytics tools have evolved, providing advanced functionalities without the complexity.
From intuitive interfaces, upgrades, data modeling, actionable insights, connectors, templates, workflows, semantic modeling, and add-on options… these platforms can empower large enterprises and startups to derive meaningful analytics without jumping through hoops.
User-friendly tools reduce the learning curve so your team can adopt the platform quickly and efficiently. When your analytics software is easy to use, it encourages widespread adoption – allowing you to build a data-driven culture across your organization.
Looker's price increase doesn't have to spell doom for your analytics budget. It's the perfect catalyst to explore solutions that align better with your needs and resources.
When you switch to another tool, you will most likely cut costs, but that's not all it offers. The tool you select should empower your team, delight your users, automate your operations, and scale your business.
However, not every alternative will live up to your expectations. You have to find a solution that matches the capabilities of your previous tool and offers advanced features and a better user experience.
Meet Luzmo.
Luzmo is an analytics solution designed to make embedded analytics accessible, customizable, and—dare we say—enjoyable.
Don't just take our word for it. Here's how companies like yours have transformed their analytics with Luzmo.
Company: SimpliField, a mobile platform for streamlining retail operations.
Challenge: Needed to provide fast, user-friendly analytics within their platform without allocating extensive engineering resources to develop custom visualizations.
Solution: Integrated Luzmo's embedded analytics to quickly implement dashboards seamlessly embedded in their SaaS product, catering to different user personas like district managers and headquarters staff.
Results:
Company: Proximus, a leading telecommunications operator in Belgium.
Challenge: Required a real-time analytics solution to track crowd movements during large-scale events like the Tour of Flanders, aiding police and event organizers in crowd management and safety.
Solution: Utilized Luzmo's data visualization capabilities to create heatmaps from aggregated mobile phone signals, providing live insights into crowd densities and movements.
Results:
Company: Apogea, a technology consulting firm specializing in PropTech and civil engineering.
Challenge: Needed to help clients in the traditionally less digitized construction industry visualize and interact with complex data from 3D Building Information Models (BIM) alongside contextual project information.
Solution: Integrated Luzmo's embedded analytics to build interactive dashboards that overlay visual charts on top of 3D building models, allowing clients to explore data intuitively within their software platform.
Results:
Company: Spaceflow, a PropTech SaaS company specializing in tenant experience solutions.
Challenge: Wanted to transition from a separate BI tool to an integrated analytics solution that offers a seamless user experience within their landlord portal.
Solution: Adopted Luzmo's embedded analytics to create beautifully designed dashboards fully embedded in their platform, ensuring consistent UX design and easy access to insights.
Results:
Are you worried about the transition? Luzmo offers:
Remember when pricing was straightforward and didn't require a meeting with your finance team? Luzmo offers clear, transparent pricing plans to suit businesses at every stage:
Basic Plan - $995/month (billed annually)
Features:
Pro Plan - $2,050/month (billed annually)
All Basic features, plus:
Elite Plan - $3,100/month (billed annually)
All Pro features
There are no hidden fees and no surprise charges – just straightforward pricing that scales to your needs.
For those needing even more flexibility, Luzmo Flex offers a code-first SDK to build immersive data experiences directly into your application. Tailor every detail for an exceptional user experience. Contact sales for a custom quote.
Here's a concise comparison table highlighting the essential distinctions between Looker and Luzmo, especially regarding pricing and key features, to help you better understand how the two analytics solutions differ.
While Looker entails significant costs and complexities – including steep pricing, extra user fees, and the need to learn a proprietary language – Luzmo offers a more cost-effective and user-friendly alternative. Luzmo's transparent pricing plans include user access without hidden fees, and the platform itself is designed for easy customization and scalability.
You can also check alternative comparisons:
- Audit your data sources: Identify all connected data sources in Looker Studio Pro, BigQuery, and other tools like Google Analytics to ensure compatibility with your new solution.
- Review your datasets: Assess your existing datasets to confirm they are properly formatted and structured for easy migration to Google Cloud Core or other cloud projects.
- Verify SQL compatibility: Check if your new data visualization tool supports SQL queries to maintain continuity in your data processes.
- Check cloud storage requirements: Evaluate your cloud storage needs for large datasets to ensure your new platform integrates with solutions like Google Cloud and cloud identity tools.
- Assess developer users’ needs: Consult with developer users to understand their technical requirements for building custom integrations, especially with platforms like Google Sheets or MySQL or any “leftovers” from Google Data Studio.
- Ensure permissions management: Review your permissions settings for standard users and individual users to ensure seamless access control during the transition.
- Identify key use cases: Map out critical use cases that your new data visualization tool must support so that all essential functions remain intact.
- Test self-service capabilities: Make sure the provider offer self-service analytics for non-technical team members, especially those from the sales team or other departments.
- Evaluate workspace setup: Plan the creation of new workspaces to maintain organization and efficiency as you move to your new solution.
- Ensure production instance readiness: Set up a reliable production instance in the new platform for live data operations, reducing downtime during the switch.
Looker pricing is often positioned as part of the broader Looker platform, integrated with Google Cloud Core, making it a powerful solution for organizations seeking scalability and advanced data modeling capabilities. Unlike simpler tools such as Google Data Studio or Google Analytics, the Looker Google Cloud Core approach offers deeper flexibility, especially for businesses leveraging Google Sheets and Google Ads in their workflows.
The Looker software excels in delivering data visualizations and external analytics, which can drive business growth, but its platform pricing varies significantly based on usage, especially when managing one production instance or upgrading to an additional production instance. Organizations needing advanced features may find themselves navigating higher tiers, with the maximum price being a key consideration.
For those familiar with Google Looker Studio, the integration with Google Cloud creates opportunities for streamlining analytics processes, but understanding the specifics of Looker’s pricing structure is essential to ensure it aligns with business needs without unnecessary overhead.
Your business deserves analytics tools that empower rather than hinder. A Looker account might have been great so far, but it doesn’t mean you have no alternatives now when the price is high.
Don't let high costs and cumbersome tools hold you back. With Luzmo, you get transparent pricing, powerful features, and a user-friendly experience – all without the sticker shock.
Ready to take control of your analytics? Try Luzmo for free or schedule a demo today. Your budget – and your team – will thank you.
Why settle for less when you can have more for less? Make the smart move today.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
