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Domo is an enterprise-grade business intelligence tool with powerful features and visualizations.
And while you can find the most relevant information about their product only, almost all Domo reviews state that pricing is a bit of a mystery.
There is no publicly available pricing for Domo anywhere online, as potential customers should reach out to get a personalized quote.
Today, we’ll show you what you can expect from Domo pricing so you don’t have to book any demos with their sales team.
Until recently, Domo’s pricing model offered three tiers: Standard, Enterprise, and Business Critical. Each had a predictable set of limits. Customers paid around $ 750 per user per year on average, with add-ons for data visualization, dataflows, and support. The higher plans included an account manager, tier 1 support, and limited HIPAA compliance options, while smaller plans came with a shared account team and basic self-serve education resources.
Back then, you could estimate your annual cost with some accuracy. The plans were structured, albeit restrictive, and you could expect to pay more if you needed additional services such as onboarding or data migration.
That’s no longer the case.
The Domo of today has moved to a simpler, but less transparent, setup. Instead of multiple fixed plans, it now has two options: a Free plan and a Paid plan. The free plan gives you 30 days of full access to the cloud-based platform, unlimited users, and a single training session. It’s a quick way to explore real-time dashboards and test Domo’s ETL tools before committing.
Once the trial ends, you’ll need to switch to a paid plan. This model runs entirely on a consumption-based pricing structure, meaning you only pay for what you use, but costs can fluctuate based on the number of data queries, dashboards, or connectors your team runs. While it’s flexible, this can make budgeting difficult for teams that run heavy data workloads or frequent analytics updates.
Here’s what the paid plan includes beyond the trial:
Domo still shines when it comes to data integration. You can connect over 1,000 cloud-based sources, use ETL tools like Magic ETL or SQL Data Flows, and access fast query handling through its Adrenaline data engine. The platform scales well for enterprise users, but the consumption-based model means the price may scale faster than expected.
If you prefer stable, transparent pricing for embedded or internal analytics, consider Luzmo. With Luzmo IQ, Flex, Studio, and Agent APIs, you get predictable pricing, powerful integrations, and an easy setup without worrying about hidden consumption costs.
If you’re curious about what Domo costs, the company now keeps things simple: start with a 30-day free trial and scale up through a flexible pay-as-you-go model.
The free plan lets you explore the full Domo platform for 30 days, no credit card required.
You’ll get:
It’s a great option for small teams that want to see how Domo fits into their data workflows before making a commitment.
Once the trial ends, you can move to a paid plan that scales as you grow. Domo now uses a usage-based pricing model, meaning you pay only for what you use.
Paid accounts include everything in the free plan, plus:
This setup gives teams flexibility to adjust usage without financial risk, you can scale up or down depending on your needs.
Domo’s pricing page still doesn’t list clear dollar amounts. You’ll need to contact sales to get an estimate tailored to your data volume and user activity. Since it’s a consumption-based model, costs can vary depending on how heavily your team uses dataflows, connectors, or visualizations.
That unpredictability can make budgeting tricky, especially for teams that rely on frequent reporting or complex automations.
If you prefer a predictable pricing model with transparent tiers, consider testing Luzmo. Our plans are clear, flat-rate, and scale with your user count.
Based on all of our research, every customer gets a different quote. For mid-sized companies, you can expect Domo to cost you anywhere from $20,000 to $50,000, while enterprise customers can pay anywhere from $50,000 to $100,000 and higher, depending on usage.
According to user reviews, you have to pay a license fee per user which is flat and multi-tier. These licenses cost $750 per user and there is no way to downgrade your access. In other words, all stakeholders get the same license, whether a viewer or a developer.
On top of that, the bulk of the price is Domo credits that are pre-built into the price. Data-driven teams that purchase Domo can choose a number of credits per year which are distributed across all users.
Theoretically, you can have unlimited users who can tap into a shared credit pool until it runs out. For example, if someone needs to do data analysis and visualization in an ad hoc report for some quick decision-making, they can use up credits once and not touch Domo for months.
These are the most common issues:
The first and most obvious is that for teams of all sizes, Domo is very expensive. A bigger company can expect to pay well over six figures annually, depending on the data storage, outputs, and desired use cases.
While having unlimited users is an advantage, you have to pay a full license for each one. For example, other enterprise BI tools and Domo competitors like Tableau or Microsoft Power BI have different levels of access in their licenses. A developer license is more expensive, but a viewer one with just the basic functionality is cheaper.
Then there is the issue of predicting your annual usage. It can be difficult to estimate your use of connectors, ETL services, APIs, various data sources, etc. For internal reporting, this may not be such a huge problem as you can typically forecast how many on-demand reports and dashboards you may need.
However, consider the embedded analytics use case. You have to accurately predict how many users you will have in a year and how much data storage, ingestion and writing they will use in that time frame. Making the wrong business decisions here can affect your overall profitability as your Domo bills can go through the roof.
Domo pricing is structured around credit-based usage, making it crucial for organizations to understand how many credits they will need for their specific data analytics and data science requirements. Businesses working with higher data volumes often benefit from volume discounts, while those handling lower data volumes may find the Domo price more accessible but must still consider their credit allocation.
The Domo software offers key features such as the ability to create automated reports, but organizations may find that they prefer additional dedicated support to fully leverage the platform. For those seeking personalized assistance, preferred support packages or a dedicated support advisor can enhance the user experience and help maximize value.
While the platform’s flexibility caters to a wide range of needs, understanding credit usage and selecting the right support options is essential to ensure Domo’s pricing structure aligns with your organization's goals and budget.
Tired of BI tools like Domo that make you guess what you’ll spend each month? With Luzmo, you always know your costs upfront. We have three clear pricing plans, all visible on our main pricing page, so you can see exactly what’s included and how much it totals.
Luzmo fits naturally into your tech stack, supports dozens of data integrations, and provides fantastic workflow automation features.
While Domo provides a capable solution, Luzmo is the smarter choice for modern, embedded analytics: fast, flexible, and built for scale.
Don’t just take our word for it. Book a free demo with our team to see it in action.
Do you have more questions? Find the answers here:
Domo now uses a consumption-based pricing model rather than fixed user licensing. You start with a Free plan (30 days, no credit card) and move to a Paid plan that charges based on usage. Costs depend on how much data you process, the number of dashboards, and overall platform activity. While past models cited around $750 per user, that figure no longer applies universally.
The free trial gives 30 days of access to the full platform, including onboarding support, self-serve education, and one training session. You can test dashboards, integrations, and ETL tools before upgrading. However, it doesn’t expose how much each activity might cost under the paid usage model.
Only roughly. Domo doesn’t publish detailed rates or a cost calculator. You’ll need to contact sales for an estimate based on your expected data usage and integrations. Historically, mid-sized companies spent $20,000-$50,000 per year, but under the new model, actual costs depend on consumption, connectors, and credit activity.
Not anymore in the traditional sense. Since 2024, Domo’s plans include unlimited users, but total costs still scale with activity. Each user’s actions contribute to overall data consumption, so while licenses aren’t individual, usage by every team member impacts your final bill.
Credits still exist but are now tied to usage-based billing. Actions such as importing data, running dataflows, and building dashboards consume system resources, which are reflected in your bill. The more queries or visualizations your team runs, the higher your monthly cost. Domo does not clearly disclose how credits translate to dollars.
Probably not ideal unless you plan consistent usage. While Domo’s cloud-based platform is powerful and offers enterprise-grade analytics, sporadic activity can still trigger unpredictable billing. For small teams needing steady, transparent pricing, alternatives like Luzmo or Metabase may be more budget-friendly.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
