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Increase Product Adoption With Luzmo’s Usage Analytics

December 19, 2024

December 19, 2024

Increase Product Adoption With Luzmo’s Usage Analytics

Your platform’s reporting and analytics capabilities help users make smarter, data-driven decisions. But user needs evolve, and reporting demands often shift rapidly. What works today may feel outdated tomorrow. You need insights into how your users interact with your analytics features to keep pace.

To help you better understand how your Luzmo dashboards are being used, we’re introducing brand new Usage Analytics.

What is Luzmo Usage Analytics

Luzmo’s Usage Analytics is a tool designed to provide actionable insights into how your dashboards perform – and how users engage with them.

Here’s what you can track:

  • Overall usage of your embedded dashboards. See how frequently your dashboards are used and identify trends over time.
  • Your most viewed dashboards. Discover which dashboards resonate most with your audience, giving you clues about high-value insights.
  • Your most active viewers. Pinpoint power users and tailor their experience to improve engagement.
  • How usage evolves over time. Monitor patterns and detect shifts in user behavior to address changes proactively.
  • Activity logs of certain users or dashboards. Drill into specifics to better understand individual user actions or dashboard performance.

These insights reveal opportunities to refine your dashboards, prioritize improvements, and create more engaging analytics experiences that drive product adoption. In the guide below, we’ll explore practical strategies to maximize the potential of Luzmo’s Usage Analytics.

How to leverage Luzmo Usage Analytics

#1 Improve your best-performing dashboards

Identify the dashboards your clients value most. Usage Analytics shows which dashboards are the most viewed, helping you uncover the KPIs and insights that resonate with a large portion of your audience.

With these insights, you can easily refine your product strategy. Examples? Add new dashboards inspired by popular ones, or enhance existing ones to deliver even greater value. Pair this data with user feedback to create engaging data products that drive deeper client engagement. You’re bound to build more useful data products!

#2 Find out which dashboards to archive

Easily spot dashboards that see minimal usage. This helps declutter your analytics offering by removing dashboards that no longer provide value.

An optimized set of dashboards improves navigation for your clients, making it easier for them to focus on critical KPIs that matter most. As a result, you increase the overall user experience and position your product as more client-focused. 

#3 Track evolutions in usage behavior

Usage Analytics helps you spot trends in how users interact with your dashboards, as you iterate on your analytics product.

  • Did your latest release meet expectations by increasing engagement?
  • Are there seasonal peaks in usage that align with marketing opportunities?
  • Is a dashboard losing traction, signaling it may need updates?

Instead of guessing, rely on data to guide your analytics roadmap and confidently address changing client needs. Let the insights lead you along the way.

#4 Discover your power users

Identify your most active dashboard users – those who consistently engage with your analytics features. These power users may differ from your general platform users who just use your analytics often, offering a unique perspective.

Understanding this niche group helps you:

  • Target marketing efforts to clients who prioritize analytics.
  • Discover potential new segments where analytics is a key value proposition.
  • Tailor features to better serve high-value users.

#5 Increase adoption of your data products

Ever struggled with data adoption? Luzmo’s Usage Analytics equips you with the insights to build analytics tools that clients love. You drive adoption and long-term satisfaction by focusing on the insights your users care most about.

Conclusion

Usage Analytics is now accessible to Organization Owners on Pro, Elite, and Enterprise plans. Book a demo to start exploring your usage data today.

Have suggestions for additional KPIs you’d like to see in Usage Analytics? Share your feedback with your customer success manager – we’re always listening!

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